The World Cup trophy arrives in a Louis Vuitton trunk — for the fifth time running
A golden V for “Victory” — and for “Vuitton.” Inside: beige leather and a patch marking the FIFA partnership.
The World Cup trophy will be transported to the New York-New Jersey stadium in a bespoke Louis Vuitton trunk, with the French house once again entrusted with designing the carry case for soccer’s most coveted prize.
The trunk features a golden V for “Victory” — and “Vuitton” — across the front, with the brand’s recognisable monogram pattern and gold-plated brass corner protectors. The interior is lined with beige leather and carries a patch commemorating the partnership between Louis Vuitton and FIFA.
It is the fifth successive occasion the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
“For over a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a shared belief in sport’s power to inspire and bring people together,” Louis Vuitton CEO and chairman Pietro Beccari said.
Luxury brands have long staked out territory in professional sport: Tiffany & Co. has crafted the prize awarded to the Super Bowl champion — now the Vince Lombardi Trophy — since the first edition in 1967. Louis Vuitton also makes bespoke trophy trunks for major Grand Prix circuits under a 10-year deal with Formula 1.
But there is only one trophy for the quadrennial global showpiece, and it typically resides at the FIFA Museum in Zurich — which makes the chance to design its luggage a particular honour.