McQueen returns to London for the first time in three years
The September 20 show is the first at home since 2023 and the first in London under Seán McGirr. The house left for Paris back in 2001.
Alexander McQueen will return to London Fashion Week with its spring/summer 2027 collection. The show is set for September 20 — the first in the brand’s home city under creative director Seán McGirr, appointed in 2024.
“London has always been at the heart of McQueen; there’s a uniquely visceral energy to the city that runs throughout the house’s history and continues to inspire everything we do today,” McGirr says. “Returning to London Fashion Week allows us to deeply engage with that spirit and the creative community that defines both London and this house.”
McQueen last showed in London for spring/summer 2023, with Sarah Burton’s “First Sight” at the Old Royal Naval College in Greenwich. The year before, it showed on an East London rooftop inside a bubble dome.
The British capital is more than geography for this label. Lee Alexander McQueen launched it in 1993, and London hosted his most revered shows: Highland Rape (fall/winter 1995), The Birds (spring/summer 1995), Golden Shower (spring/summer 1998). His Gatliff Road Warehouse era from 1998 to 2001 — No. 13, Eshu, Voss, What a Merry-Go-Round — is often considered his most influential London period. He moved the shows to Paris in 2001, following investment from Gucci Group.
“Bringing McQueen back to London Fashion Week is a meaningful moment for the house. London is where our story began and remains central to our identity,” says McQueen CEO Gianfranco D’Attis, appointed on June 3.
For the week itself it is a major coup. In recent years many of London’s most influential British houses decamped — McQueen, Stella McCartney, Victoria Beckham — leaving a schedule anchored by Burberry, Erdem and scores of smaller emerging brands. “One of my earliest ambitions as CEO of the British Fashion Council has been to see Alexander McQueen return home to London Fashion Week,” says Laura Weir. “Few have shaped the global fashion landscape with the same force, imagination and cultural impact.”
The backdrop is corporate: the Kering-owned brand is being restructured under group CEO Luca de Meo, with job cuts and D’Attis’s appointment. Show details are under wraps, but a strong London outing would be McGirr’s chance to land outside the saturated Paris schedule.