Prada strips it all back: “to do something new with nothing”
The collection is called “Clarity.” Miuccia Prada and Raf Simons: “Against exaggeration, against complex material. Against useless design.”
Prada unveiled a menswear collection in Milan built around a search for the essential: coloured denim sets and cropped leather jackets paired with slim trousers.
The collection is titled “Clarity.” According to the house, it aims to pursue the fundamental and the meaningful, and to bring to life pieces designed to stand the test of time.
“The ambition was to do something new with ‘nothing’, against exaggeration, against complex material. Against useless design,” said Miuccia Prada and Raf Simons.
Models walked through a futuristic set lit by neon strips beneath the floor, framed by transparent benches under cold light.
The pieces included translucent white shirt-jackets and trousers with visible seam construction, along with sleeveless V-neck knit vests in geometric patterns. Accessories ran to small leather and mixed-material pouches designed to hang from the belt.
The company was founded in 1913 by Mario Prada as a Milan leather goods shop. From the late 1970s his granddaughter Miuccia transformed it into a global luxury powerhouse known for minimalist design and innovative materials such as nylon.
Earlier the same month the group unveiled the inner-layer garment for NASA astronauts heading to the moon, part of Prada’s push to become the first major luxury player to make inroads into the space industry.